How To Build A Global Brand

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Brian Smith headshot

Brian Smith came to the United States to search for a hot new idea that he could take back to Australia and market to the “Aussies.”

When he arrived in the U.S., he took some time off to go surfing and wore sheepskin boots. Many asked about his “funny boots” and if they could try them on. Each person who tried them asked where they could get a pair! And Brian realized that the hot new idea was not an American idea to take to Australia, but an Aussie idea that America needed!

With $500 and a big dream, he started UGG, a footwear company. He struggled to build the business and refused to give up. After many years of slowly growing the business, selling only to surfers and skiers, he was able to get into the general market and hit critical mass.

He went from a $500 initial investment to building a billion dollar business! In his new book, The Birth of a Brand Brian shares the struggles and lessons he used to build a billion dollar business.

In this dynamic interview on my SiriusXM radio show, Brian shares:

  • To succeed in business (and ultimately in life), it takes grit and determination.
  • Every business and new venture will have an infancy stage. Therefore, as you would not expect an infant to go to college shortly after birth, neither should you expect a new business to have everything working perfectly at the beginning.
  • Are you willing to struggle in order to succeed? Brian had to make one Chinese meal last for 5 meals over a week. Yet, it was those times that set the foundation for his later success!
  • You might think that making sales isn’t sexy, or are only the work of used cars salesmen, but you would be wrong. All great success is built on selling.“Nothing happens until a sale is made.” – Thomas Watson, Sr.
  • When you are in your moments of challenge, you must have faith that the universe is conspiring to help you. So, be willing to take a first step in that direction.
  • PERCEPTION: Extremely important because people judge you on their first impression.
  • Think and Project Big! Make your web presence look big. Perception is reality. Brian shares, “It’s not how big you are. It’s how big you are perceived to be that counts. You can be working out of your garage, but if your website looks like a million dollar company, people will do business with you!”
  • Invest in yourself, like Ray Kroc, of McDonald’s fame. When he was a failing milkshake machine salesman, he listened to positive audios to set his mindset – in spite of his challenges.
  • Resistance comes to all entrepreneurs. The key is to remember to service the mice while you are waiting to get the attention of the elephants. If you take care of the little mouse customers, they will tell their friends and attract the elephant customers.
  • Don’t be disheartened. Your biggest disappointment will nearly always become your greatest blessing.
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Dr. Willie Jolley has achieved remarkable heights in the speaking industry, having come from humble beginnings of being a fired singer, who was replaced by a karaoke machine! He has gone on to be named “One of the Outstanding Five Speakers in the World” by the 175,000 members of Toastmasters International. He has also been inducted into the prestigious Speaker Hall of Fame as well as achieving the distinction of Certified Speaker Professional by the National Speakers Association. In 2012 he was the recipient of the Ron Brown Distinguished Leadership Award. In 2013 he was named, “One of the Top 5 Leadership Speakers” by Speaking.com and Business Leader of The Year by The African American Chambers of Commerce. Dr. Willie Jolley uses his public platform to pursue his mission of empowering and encouraging people to rise above their circumstances and maximize their God given potential! Many know him as the speaker Ford Motors called on in 2006 when they were on the brink of bankruptcy, and he worked with them in 2006, 2007 and 2008 and in 2009 they were able to reject a government bailout and go on to Billion Dollar profits. No matter the venue, from his exciting television appearances to his Sirius/XM radio show, to corporate audiences like Wal-Mart, GM, Comcast, Verizon, Marriott or The Million Dollar Round Table … Dr. Willie Jolley keeps it moving with high energy and enthusiasm, as he delivers nuggets on how every person can live a better life, one day at a time! Dr. Willie Jolley is the author of several international best-selling books including It Only Takes A Minute To Change Your Life, A Setback Is A Setup For A Comeback, Turn Setbacks Into Greenbacks and An Attitude of Excellence, which was endorsed by Dr. Stephen Covey. Dr. Jolley holds a Doctorate of Ministry Degree in Faith Driven Achievement from the California Graduate School of Theology, a Master Degree in Theology from Wesley Theological seminary and a B.A. in Psychology and Sociology from The American University.