Sally Hogshead is a NY Times Best Selling Author, a Hall of Fame Speaker and the world’s leading expert on “fascination.” She was named the #1 Brand Guru in the World! Sally is the go to branding person for companies like IBM, Twitter and the YMCA, as well as thousands of small businesses around the world. Her research has uncovered that people have a very short time in which they make a determination about you and if they want to do business with you. It is in that time that we must make a connection and communicate value.
Sally teaches how to break through to get and keep the attention of the listener and to “fascinate” them, so you can do more business with them and in turn, make more money!
Her book on how to build a winning brand, became one of the top books on branding for Fortune 500 companies. She has since become an in-demand speaker and expert who teaches people globally how to be more fascinating and make more money!
Sally’s online assessment is a “must” for corporate groups around the world. As a favor to me, Sally has given all my friends a gift…a free online assessment of what they have that can make them fascinating.
In this fascinating interview on my SiriusXM radio show, Sally shares the following powerful points:
The greatest way to empower a person is to help them find their greatest value
Be willing to be different, to be yourself, and to stand out! Be fascinating!
It is your difference that actually draws people to you!
You don’t have to change to be fascinating. Just be more of who you really, actually are!
You need not be perfect on everything, just be perfect on the things that are perfect for you!
Make the commitment to add value wherever you are. Add value wherever you are planted!
The greatest value you can add is to become more of who you are.
Show up with the powerful, fascinating you everyday, and it will brand you effectively in the minds of others.
Care more and act on it! The world is not changed by people who “sort of” care, but by people who passionately care!